About

Hola ⋅ Hello

Hola.

I’m an Executive Creative Director at Droga5, one of the most innovative and influential agencies in the world, I lead a team of talented creatives who produce groundbreaking work for global clients across different platforms and channels. I have over 15 years of experience in the advertising industry, working in different markets and cultures, from Lima to Dubai to Los Angeles to New York.

Thanks to the immensely talented people I’ve worked with, I have been recognized with over 200 international awards, including 31 Cannes Lions, two of them Grands Prix, and two Titanium shortlists. I have also been ranked as one of the top 10 creative directors in the world by D&AD and The One Show in 2022. I have had the honor of judging work at prestigious festivals such as New York Festivals, The One Show, Young Cannes Lions Peru, and Dubai Lynx. In 2024, I was part of the project that got the first Emmy ever for Droga5.

EXPERIENCE

  • DROGA5 / New York, USA / 2022 - Present

  • VICE / Los Angeles & New York, USA / 2021

  • L&C / Freelance / New York, USA / 2021

  • GREY / Los Angeles & New York, USA / 2019 - 2021

  • JOAN / New York, USA / 2018 - 2019

  • BBDO / Dubai, UEA / 2017 - 2018

  • GREY / Lima, Perú / 2014 - 2017

  • PUBLICIS / Lima, Perú / 2013 - 2014

  • SAATCHI & SAATCHI / Lima, Perú / 2010 - 2013

  • Y&R / Lima, Perú / 2009 - 2010

JURY DUTY

EMMY’S

  • 2024 / Sports Emmy / Battle of the Baddest

FAST COMPANY

  • 2023 / World Changing Ideas Winner / Piñatex

CANNES LIONS

  • 2022 / Grand Prix / Creative Business Transformation

  • 2022 / Shortlist / Titanium

  • 2022 / Gold / Creative B2B

  • 2022 / Gold / Design

  • 2022 / Silver / Creative B2B

  • 2022 / Bronze / Innovation

  • 2022 / Bronze / Sustainable Development Goals

  • 2022 / 08 Shortlist

  • 2022 / Top 05 Independent Agency of the Year

  • 2019 / Grand Prix /Print & Publishing

  • 2019 / Shortlist / Titanium

  • 2019 / Bronze / Media

  • 2019 / 3 Bronze / Brand Experience & Activation

  • 2019 / Bronze / Health & Wellness

  • 2019 / Regional Agency of the Year

  • 2019 / 39 Shortlist

  • 2018 / Shortlist / Media

  • 2017 / Gold / Cyber

  • 2017 / Gold / Radio / Use of Radio & Audio as a Medium

  • 2017 / Gold / Radio / Use of Music

  • 2017 / Gold / Entertainment

  • 2017 / Gold / Entertainment for Music

  • 2017 / Silver / Radio

  • 2017 / Silver / Entertainment

  • 2017 / Grand Prix for Good Shortlist

  • 2017 / 16 Shortlist

  • 2016 / Bronze / Lions Innovation

  • 2016 / Bronze / Mobile

  • 2016 / Shortlist / Media

  • 2016 / Shortlist / Promo & Activation

  • 2016 / 02 Shortlist / Direct

  • 2015 / Bronze / Branded Content & Entertainment

  • 2015 / 02 Bronze / Outdoor

  • 2014 / Bronze / Press

D&AD

  • 2022 / White Pencil

  • 2022 / 02 Yellow Pencil

  • 2022 / Graphite Pencil

  • 2022 / 02 Wood Pencil

  • 2019 / Experiential / In Book

  • 2019 / Creativity for Good / In Book

  • 2019 / Spatial Design / In Book

  • 2019 / PR / In Book

ONE SHOW

  • 2022 / Best in Discipline

  • 2022 / Green Pencil

  • 2022 / Sustainable Development Pencil

  • 2022 / 04 Gold

  • 2022 / 03 Merit

  • 2020 / Gold

  • 2020 / 03 Merit

ADC

  • 2022 / Gold

  • 2022 / 03 Silver

  • 2022 / Bronze

CLIOS AWARDS

  • 2023 / 02 Gold

  • 2023 / 01 Silver

  • 2023 /. 01 Shortlist

  • 2022 / Gold

  • 2022 / Silver

  • 2022 / 02 Bronze

  • 2022 / 03 Shortlist

  • 2019 / Integrated / Silver

  • 2019 / PR / 02 Silver

  • 2019 / Print / Silver

  • 2019 / Experiential / Silver

  • 2019 / Design / Silver

  • 2019 / Integrated / Bronze

  • 2019 / Out of Home / Bronze

  • 2019 / 02 Shortlist

  • 2015 / 01 Shortlist

LONDON INTERNATIONAL AWARDS

  • 2022 / 03 Grand LIAS

  • 2022 / 05 Gold

  • 2022 / 02 Silver

  • 2022 / 05 Bronze

  • 2022 / Global Independent Agency of the Year

  • 2022 / Global Design Agency of the Year

  • 2022 / Best Independent Agency North America

  • 2022 / Best Design Agency North America

ANDYS

  • 2022 / Idea / 02 Gold

  • 2022 / Craft / Gold

  • 2022 / Reset / Gold

ADSTARS

  • 2019 / Grand Prix of the Year

  • 2019 / 03 Grands Prix

  • 2019 / 05 Gold

  • 2019 / 04 Silver

  • 2019: 05 Bronze

DUBAI LYNX

  • 2019 / Grand Prix for Good

  • 2019 / Grand Prix / Integrated

  • 2019 / Grand Prix / Print and Publishing

  • 2019 / Grand Prix / PR

  • 2019 / Glass

  • 2019 / Gold / Design

  • 2019 / Gold / Direct

  • 2019 / 02 Gold / Healthcare

  • 2019 / 09 Silver + 08 Bronze

LOERIES

  • 2019 / Grand Prix for Good

  • 2019 / 07 Silver

  • 2019 / 02 Bronze

  • 2019 / Craft Certificate

  • 2018 / Grand Prix / Integrated Campaign

  • 2018: / Gold / Media Innovation

  • 2018 / Gold / Data Driven Campaign

  • 2018 / Gold / Communication Design Campaign

  • 2018 / Gold / Integrated Campaign

  • 2018 / Silver / Digital Integrated

  • 2018 / Silver / Ambient

  • 2018 / Bronze / Integrated Campaign

SOME MORE

  • White Square International: Grand Prix

  • White Square International: 02 Gold

  • White Square International: 02 Silver

  • EL SOL DE BILBAO 2015: 01 Shortlist

  • EL OJO DE IBEROAMERICA 2016: 01 Bronze / Interactive

  • EL OJO DE IBEROAMERICA 2016: 01 Bronze / Direct

  • EL OJO DE IBEROAMERICA 2016: 05 Shortlist

  • EL OJO DE IBEROAMERICA 2015: 01 Bronze / Public Good

  • EL OJO DE IBEROAMERICA 2015: 01 Bronze / Content

  • EL OJO DE IBEROAMERICA 2015: 01 Bronze / Print

  • EL OJO DE IBEROAMERICA 2015: 05 Shortlist

  • EL OJO DE IBEROAMERICA 2012: 01 Shortlist

  • EFFIE: 01 Gold + 01 Shortlist

AND SOME INTERESTING FACTS

  • Top 10 Creative Director in the World / D&AD 2022

  • Top 03 Creative Director in the World / One Show 2022

  • One Show Best Independent Agency / L&C New York / 2022

  • ADC Best Boutique Agency / L&C New York / 2022

  • Andy’s Best New Agency / L&C New York / 2022

  • Top 15 Creative Director in the World / Big Won Report / 2020

  • WARC / 5TH BEST AGENCY IN THE WORLD / Impact BBDO / 2020

  • MENA region first Cannes Lions Grand Prix ever / 2019

  • Cannes Lions / Most awarded Peruvian campaign ever / 2017

  • Cannes Lions / Most awarded LATAM campaign / 2017


CONTACT

+1 917 789 4323 / me@rodaswork.com

 

 
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