Our files, photos, and entire lives are backed-up in the cloud. But the cloud is not this clean, eco-conscious, ethereal place. It's a data farm that can take more energy to run than a medium-sized town.
The Big Data Takedown is a movement designed to destroy all of the unused and forgotten social media and e-mail accounts that are polluting the environment by the mere fact of being stored in the cloud.
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CANNES LIONS 2016: 02 Shortlists
