With Loto sales falling amongst young people, we knew we needed to make a major change in the way millennials viewed the Loto, but we were also aware that changing the game itself was next to impossible due to regulation and red tape. Instead, we developed a new way for millennials to play the lottery that could easily be integrated into the existing lottery draw. Using the latest facial recognition technology we developed a web app that could turn anyone’s face in a unique, 6 digit lottery number.
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CANNES LIONS 2018: Shortlist / Media
